Adresseavisen in Norway to install CCI NewsGate

24-hour news provider selects NewsGate for web, print, radio and TV

June 23, 2008

CCI Europe announced today that it has entered into an agreement with Adresseavisen, a leading provider of news and advertising in Mid-Norway, to install a CCI NewsGate system in 2008. Adresseavisen's NewsGate system will supersede its current CCI NewsDesk System, used since 1998. The new NewsGate system will have 120 concurrent users.

"We have had a thorough look at different cross media editorial systems, and found NewsGate to be ahead of the competition with respect to efficiency and convergence between the different media," said Asle Vestvik, CIO, Adresseavisen. "We have had the current CCI editorial system for 10 years and we are happy to find that CCI is still the leading vendor. We are convinced that the NewsGate system will serve us well in the rapidly changing media landscape in the coming years."

The NewsGate system will be installed with two-way integration to Adresseavisen's existing Escenic web publishing system, and its AP/ENPS system for television and radio. In April 2008 Adresseavisen expanded its Digital TV broadcasting to 6.5 hours every evening. Adresseavisen will also become a 24-hour news provider. Adresseavisen is a leader in re-using content between the Internet, printed product, television and radio; NewsGate will facilitate content collaboration across Adresseavisen's media products.

"We are proud that Adresseavisen chose CCI as the supplier for their next generation editorial system," said Dan Korsgaard, CEO of CCI. "Adresseavisen is a very progressive and inspiring partner."

About Adresseavisen

Adresseavisen ASA is one of Norway's largest media groups with app. 520 employees. The group consists of four channels: Adresseavisen newspaper, published six days per week, has 80,000 subscribers and more than 232,000 readers daily, primarily in Mid-Norway, adressa.no with 275,000 unique weekly users, TV-adressa with 92,258 weekly viewers and Radioadressa with 51,834 weekly listeners. Adresseavisen customers can also receive news via mobile phone.

The group also includes Adressa-Trykk AS, which is one of the countries most modern newspaper printing plants. Further 4 local newspapers and 2 associated local newspapers are part of the group.

About CCI

Founded in the 1700's as a newsprint company, CCI Europe is today the leading provider of editorial and advertising solutions for multi-media news environments. Our CCI AdDesk, CCI NewsGate and CCI NewsDesk products are the most robust and powerful systems in the industry, and are implemented in news organizations across five continents. We provide the platform to support evolving needs of the world's largest news organizations, and scalable solutions to help smaller media brands optimize growth strategies. Constant innovation and strong customer commitment remain the cornerstones of our business. CCI is an Oracle Certified Partner.