CCI challenges media companies to ‘re-think the newsroom’ at IFRA Expo 2008

Leading editorial solutions provider will demonstrate functionalities in NewsGate that support new ideas, new advances in cross-media publishing

October 17, 2008

CCI, a leading provider of multimedia editorial solutions, is challenging media organizations to “re-think the newsroom” at IFRA Expo 2008. The company’s ‘re-think, re-align, re-invent’ campaign suggests that media organizations consider a different approach to remaining profitable in today’s fast-changing news markets.

“We are learning everyday about how our customers – who are among the world’s most successful news organizations – are building revenue during constant change in the marketplace,” says Dan Korsgaard, CEO, CCI. “We develop and market our systems around how we can empower our customers to accomplish this goal while maintaining quality and a strong footing for growth and change. We are anxious to demonstrate this at IFRA Expo 2008.”

CCI’s leading multimedia editorial system, NewsGate, will be front and center at the CCI exhibit. NewsGate allows collaboration in all forms imaginable: desk-to-desk; newsroom-to-newsroom; across multiple media channels, etc. The NewsGate Data Center allows multiple “papers” to coexist in a single installation with a centralized, media neutral content repository. The NewsGate Story Folder is a pivotal point from where a story’s content and resources can be assigned, created, shared and managed by all staff involved with the story. CCI DigitalPublishing in NewsGate provides immediate, limitless publishing to the Web and other digital channels.

Customers who have signed on to implement NewsGate systems in their organizations in recent months are among the world’s most innovative news providers, including Times of India, Schwäbische Zeitung, Adresseavisen, The McClatchy Company, Toronto Star and Toronto Globe and Mail.

CCI will also demonstrate its advertising solutions, CCI AdDesk Sales and CCI AdDesk Production, at IFRA Expo 2008. AdDesk Sales allows true cross-media selling capabilities, and easily handles sophisticated packages and large campaigns from one user-friendly screen. AdDesk Sales can also integrate IT and accounting functions for the entire media organization.

AdDesk Production automatically deals with the majority of ads (both print and digital) in the production process, enabling staff to focus on the exceptions and deadlines. Its open structure allows for seamless interaction between the CCI System, other CCI applications and third party applications that are industry-standard.

To learn more about NewsGate or AdDesk you can visit CCI at booth 9110.

About CCI

Founded in the 1700’s as a newsprint company, CCI is today the leading provider of editorial and advertising solutions for multi-media news environments. The CCI AdDesk, CCI NewsGate and CCI NewsDesk systems are the most robust and powerful in the industry, and are implemented in over 100 news organizations across five continents. CCI provides the platform to support evolving needs of the world’s largest news organizations, and scalable solutions to help growing media brands optimize business strategies. Constant innovation and strong customer commitment remain the cornerstones of CCI’s business model. CCI is an Oracle Certified Partner.